2017 is the year that Schmidt's expands the scope of our mission to change the way people think about deodorant. I'm excited to say we have major developments to reveal throughout the year! Look forward to new products, deodorant scents, and national retail availability.
Many of you have been there from the beginning, seeing the brand grow from its humble roots, and many are new to the Schmidt's family. I want to send a heartfelt thanks to you all for joining us in our new mission to "Change the way you think about natural."
We believe that the future of natural is in quality formulas that outperform their counterparts without compromising on ingredients. In an industry that's left users wanting more, we're committed to raising the bar and setting new standards for natural. We are Schmidt's Naturals.