We are Schmidt’s Deodorant.
Learn more about Schmidt’s beginnings in a Portland, Oregon kitchen.
Schmidt's started humbly in 2010 in a Portland, Oregon, kitchen, when founder Jaime Schmidt was pregnant with her son. Jaime's pregnancy brought her lifetime passion for natural body care into focus, motivating her to make products at home that would benefit her family's health. Knowing that natural deodorant had a reputation for being ineffective, Jaime made it her mission to change the way people think about deodorant, refusing to compromise any effectiveness when developing her formula.
A New Kind of Deodorant
Schmidt's investment in research and testing proved to be invaluable when the resulting product was confirmed to effectively neutralize odor and wetness, felt fantastic on skin, and smelled incredible. Amazed by its effectiveness, Jaime's loved ones encouraged her to introduce Schmidt's Deodorant to local farmer's markets and businesses. The response was overwhelming, and demand for the product surged as local markets began to carry and quickly sell out of her products.
Viral word of mouth about the product's effectiveness spread, and drew the attention of humanitarian entrepreneur Michael Cammarata, who elevated the young company with his enthusiasm and track record of brand innovation. In just a few short years, Schmidt's could be found in hundreds of thousands of homes worldwide. As the company grew, it stayed true to its humble beginnings, and endeavored to always put customers and ingredients first.
Change the way you think about natural
2017 is the year that Schmidt's expands the scope of our original mission to "Change the way you think about deodorant." Look forward to new products, deodorant scents, and national retail availability in the coming weeks and throughout the year.
Many of you have been there from the beginning, seeing the brand grow from its humble roots, and many are new to the Schmidt's family. We want to send a heartfelt thanks to you all for joining us in our new mission to "Change the way you think about natural."
We believe that the future of natural is in quality formulas that outperform their counterparts without compromising on ingredients. In an industry that's left users wanting more, we're committed to raising the bar and setting new standards for natural. We are Schmidt's Naturals.
To be continued... 😊