For most of his life, Michael Cammarata has been growing businesses, building brands and disrupting the consumer experience. Inspired in his own life to make health improvements and conscious environmental changes, Cammarata is channeling his passion for bettering the livelihood of the human race, to growing the Schmidt’s brand. Together with Schmidt’s founder and management team, he is helping scale innovation and expanding market share into the hands, homes and hearts of consumers.
Cammarata was born with a keen business sense and entrepreneurial spirit. He made his first million at the ripe age of 13 and later translated that prodigy into a variety of other sectors including biotechnology, advertising, electronics and entertainment. By injecting his enthusiasm for the natural product industry into the brand, Cammarata has elevated its positioning as the “New Face of Natural” alongside heavyweights like P&G and Unilever. Committed to raising the bar for the industry, Schmidt’s is making good on the company’s mission to change the way people think about natural. And to Cammarata, innovation is everything.