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Schmidt's Releases Study Demonstrating Strong Consumer Sentiment Around Product Performance

The latest addition to Schmidt's portfolio of consumer testing

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As part of the brand's ongoing commitment to transparency and providing practical, natural solutions in the personal care category, Schmidt's Naturals is pleased to announce the release of our latest consumer survey. Conducted in June 2017, respondents to the survey reported overwhelmingly positive support for, but not limited to, the following sentiments.*

  • Effectively neutralizes underarm odor
  • Helps absorb moisture
  • Requires only a small amount
  • Did not leave marks on clothing
  • Does not leave a sticky residue
  • Dries quickly

Schmidt's looks forward to continuing to engage consumers around their priority wants and needs to support healthy routines. The brand continues to actively pursue and develop additional studies with a variety of methodologies to ensure a high level of transparency and product quality.

*The full study can be viewed here. Study was conducted on a 4-point scale and with branded products.

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